Press Releases

THE RIDE Partners with ReplyBuy for Instant Mobile Ticket Purchases

THE RIDE, LLC Becomes First Attraction in U.S. to Partner With ReplyBuy for Instant Mobile Ticket Purchases NEW YORK CITY, NY – June 24, 2015 The award-winning entertainment attraction, THE RIDE, LLC., in New York City,...

THE RIDE’S Box Office BONANZA!

FASTEN YOUR SEAT BELTS. “Fasten your seat belts and embrace the city. This is a shared experience and something to be talked about. The tour takes on a cinematic aura. This is, after all, how movies and Broadway shows work. While...

THE LOVE RIDE- Now Booking Marriage Proposals

70 Years of Euphoric Celebration Times Square The Heart of New York The Center of the Universe THE RIDE’S Award-Winning Turf HE LOVE RIDE Now Booking Marriage Proposals Individual Proposals: TheRideNYC.com 866-811-4111 Group...

THE RIDE Partners with New York Water Taxi

ONE IF BY LAND - TWO IF BY SEA BUY A TICKET ON THE RIDE, GET A FREE HARBOR CRUISE ONBOARD A NEW YORK WATER TAXI New York’s Two First-Choice Tour Attractions Combine For A Day of Family Joy AN ICONIC PARTNERSHIP, JANUARY 5 - M...

A Star Is Born

A STAR IS BORN Weighing in at 50,000 pounds, THE RIDE is the biggest star on Broadway. Awaiting its 300,000th Rider, THE RIDE has recently opened its SECOND Box Office in order accommodate the unprecedented walk-up trade. After playin...

THE RIDE Brings Christmas Magic to Broadway

Holiday Events in NYC That Will Make Your December All The More Merry Editor’s Picks CHRISTMAS MAGIC, FAMILY FUN “Now if it’s family fun you’re looking for, three Holiday shows you want to check out are The Radio City Christm...

The Iconic 3rd Year Holiday RIDE

THE ICONIC 3rd YEAR HOLIDAY RIDE November 17 – January 4 ENCHANTMENT ON WHEELS On The Magical Streets In The City of Lights CELEBRATING THE CELESTIAL LIGHTS OF CHRISTMAS, HANUKKAH and KWANZA NOW ON SALE SPECIAL HOLIDAY PRI...

THE RIDE Goes Hollywood!

CEO/COO RICHARD HUMPHREY LAUNCHES THE RIDE ON THE SILVER SCREEN THINK HOLLYWOOD. DO BUSINESS IN THE NEIGHBORHOOD. THE RIDE is on the move and on the movie screens in New York City. From now through the end of the Holiday Season, ...

The Globalization of THE RIDE

THE GLOBALIZATION of THE RIDE THE STRATEGIC ADDITION of DAN ROGOSKI THE RIDE is on the move. As it prepares to launch its Fifth Spectacular Season with a new media-rich website (theridenyc.com), THE RIDE’s CEO/COO, Richard Hump...

Today’s Rave Reviews of THE RIDE

TODAY’S RAVE REVIEWS OF THE RIDE: NEW YORK’S MULTI-MILLION DOLLAR SPECTACULAR TRAVELING THEATRES CREATED FOR GROUP EXHILIRATION AWESOME. PERFECT. TERRIFIC. “We had the BEST time on THE RIDE. Our host and hostess were a...

What To Do In New York City

“A GUIDED TOUR-DE-FORCE” “There are guided tours, and then there is “THE RIDE”, a guided tour-de-force. It uses performers and a bus that is really a state-of-the-art theater. The result is a theatrical taste of New York. Y...

The CEO. The CCO. The Visionary. The Entrepreneur. The Boss.

THE MOST SUCCESSFUL BROADWAY SHOW ON EARTH. “THE RIDE,” on four motor coaches, has played months of sold-out, multi-million-dollar, state-of-the-art tours of the Midtown Area and more than 190,000 customers have enjoyed the 4.2-mile...

THE RIDE’s Acclaimed Cast Has Something To Sing About. A FIFTH SOLD-OUT SEASON in NYC.

DELIGHTFUL. INGENIOUS. LIKE WATCHING A MOVIE. “There’s a show on every corner in New York and that fact has been woven ingeniously into THE RIDE, a new sightseeing bus tour proudly wheeling around Manhattan. THE RIDE rolls o...

THE RIDE in MASQUERADE Enchants for the Halloween Season

THE RIDE In Masquerade For the Halloween Season October 13 – November 1 The Enchantment Of Carnival On The Bewitching Streets Of Manhattan Approaching its 5,500th performance and awaiting its 200,000th RIDER, the spectacular, imm...

Chris Brown and BET on The Ride!

Hey Ride Fans! We've been bursting with excitement to share this with you, but have had to bite our tongues for days. Well now we can share it with you! Chris Brown is taking The Ride to promote his new album X! At 5pm this evening, on...

CHRIS BROWN takes THE RIDE to launch “X”

New York City, The Center of the Universe CHRIS BROWN TAKES THE RIDE Singer/Rapper/Dancer/Actor/R&B/Hip Hop/Superstar CHRIS BROWN has taken over the award-winning rolling theatre, THE RIDE, to launch his highly anticipated new CD...

High Praise for THE Magical RIDE from TIMES SQUARE CHRONICLES

MAGICAL. WONDERFUL. BEAUTIFUL. HIGHLY ENTERTAINING. UNIQUELY THEATRICAL. “You might be a tourist when you board THE RIDE, but you will come off a New Yorker. Just ask Josh Groban. He had such a good time he told the wo...

THE RIDE Wins EVEN MORE Awards!

TripAdvisor® THE WORLD’S LARGEST TRAVEL SITE PRESENTS NEW YORK’S THE RIDE WITH ITS FOURTH CERTIFICATE OF EXCELLENCE AWARD. FOURTH AWARD! Most recently honored with a nomination for the 58th Annual Drama Desk Award in the prest...

FODOR’S Names THE RIDE as Top NYC Event for TEENS

FODOR’S Names Top 5 New York City Activities For Teens “Traveling with hard-to-please teens can be trying, even when aided by the bright lights and WOW-FACTOR sights of a big city like New York. While the Empire State Building, Sta...

We’re a Top 5 Teen NYC Attraction!

People of all ages have experienced and loved The Ride from all around the world, yet we are often asked if The Ride is fun for teens. Of course it is! What's not to love? We are a theater show, we're a comedy show, we're informative,...

THE RIDE Is Going GLOBAL- Rave Review from India

THE RIDE: THE START OF THE GLOBAL ONSLAUGHT A Rave Review from INDIA ON THE RIDE YOU ARE PRIMED FOR THE UNEXPECTED. THIS IS WHY THEY CALL IT A NEW YORK MINUTE. A VISUAL ILLUSION. A SENSORY DELUSION. IT WILL GIVE YOU CHILL...

Today’s Rave Reviews of THE RIDE

TODAY’S RAVE REVIEWS OF THE RIDE- NEW YORK’S MULTI-MILLION DOLLAR SPECTACULAR TRAVELING THEATRES CREATED FOR GROUP EXHILIRATION. A Rave ReviewFrom Two New Yorkers AN ALL AROUND ENTERTAINING GOOD TIME. MUSIC. SINGING. ...

THE RIDE Completes Multi-Million Dollar Strategic Investment Recapitalization

THE RIDE COMPLETES STRATEGIC INVESTMENT WITH APPLE CORE HOLDINGS. RECAPITALIZES. REVITALIZES. RESTRUCTURES. NATIONALLY & INTERNATIONALLY. San Francisco, Los Angeles, Las Vegas, Boston Are In The Wings! The critically and vi...

The Great Times Square Alliance - APPLE CORE HOTELS and THE RIDE!

THE RIDE New York’s Multi-Million Dollar Spectacular Traveling Theatres Created For Group Exhilaration, Critical Acclaim on Wheels, The Award Winning, Drama Desk Nominated, New York Celebrated, Fourth Smash Year, 200,000 Riders, ...

Broadway’s “Annie” Takes THE RIDE

Broadway’s “Annie” Takes THE RIDE. Off-Broadway’s Jonah Verdon Documents THE EVENT. Carnegie Hall’s MUSICAL EXCHANGE to Broadcast It All. Two of the Broadway Community’s most vibrant stars got on THE RIDE last week to docum...

The Iconic 2d Holiday RIDE

THE ICONIC 2nd YEAR HOLIDAY RIDE Partners With THE MARINES TOYS FOR TOTS FOUNDATION November 22 – December 15 BRING A NEW TOY FOR A TINY TOT &TAKE THE RIDE FOR FREE On The Magical Streets Of The City of Lights. CELEBRATE ...

Josh Groban Take THE RIDE

“THE RIDE wound up living up to all of my wildest dreams.” -Josh Groban (multi-platinum musical genius) ...

THE RIDE Haunted New York

THE RIDE’S HAUNTED NEW YORK October 9 – October 31 A Tour of the Most Haunted Icons In New York City. A Show About The Famous and The Infamous That Have Never Left Us. EXQUISITE, ELEGANT, ETHEREAL ENCHANTMENT ON WHEELS ADD...

Romantic Proposal On THE RIDE. RANDY JONES (Village People) to Marry WILL GREGA.

Multi-Platinum Recording Artist and American Music Award Winner RANDY JONES & Bank of America Merrill Lynch Vice-President WILL GREGA TO WED IN NYC September 12 – September 14. Three Days Of Glorious Events. Day One Is On THE...

THE RIDE Reinvents Advertising in TIMES SQUARE

REALITY ADVERTISING IS SELLING-OUT THE RIDE - Pop-Up Rides Are All The Rage THINK REALITY. DO BUSINESS IN THE NEIGHBORHOOD. CEO/President, RICHARD HUMPHREY has launched his first salvo of REALITY ADVERTISING. And it’s worki...

A Rave Review

A RAVE REVIEW - THE RIDE by Josh Young for Theme Park University published June 27, 2013 I have been to New York City plenty of times in my life and I have visited all the big sites several times over – Times Square, the Chrysler B...

New York Daily News Takes THE RIDE. And loves it.

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THE RIDE Goes Global With Bilingual Shows

THE RIDE GOES GLOBAL BI-LINGUAL SHOWS FOR THIS SUMMER WORLD PREMIERES SPANISH – JULY 1 PORTUGUESE – JULY 8 FRENCH – JULY 11 JAPANESE – JULY 18 THINK GLOBALLY. DO BUSINESS IN THE NEIGHBORHOOD. On Monday, July 1st, CEO...

Drama Desk Voters Special Invite - THE Fazzino RIDE

GET ON THE BUS, GUS. GET ON THE MOTOR, VOTER.LET YOURSELF GO. Dear Drama Desk Mogul, We are beyond thrilled to invite you to a Special Drama Desk Voter Performance of THE Fazzino RIDE. Nominated in the Unique Theatrical Experi...

The 16 Best Reasons To Take THE RIDE This Summer

“THE 16 BEST REASONS TO TAKE THE RIDE THIS SUMMER” The interactively dazzling show is the most exciting in the Broadway neighborhood. The multi-million dollar motor coaches are so perfectly air-conditioned, the audiences r...

The 10 Best Reasons To Take THE RIDE This Summer

“THE 10 BEST REASONS TO TAKE THE RIDE THIS SUMMER” The interactively dazzling show is the most exciting in the Broadway neighborhood. The multi-million dollar busses are so perfectly air-conditioned, the audiences resist...

“THE RIDE’s Greatest Hits” Launches April 15

CEO/President RICHARD HUMPHREY PROUDLY ANNOUNCES THE RIDE’S NEW SPRING SHOW: “THE RIDE’S GREATEST HITS”. After 3,000 Performances and 75,000 Riders THIS IS THE RIDE’S SHOW OF SHOWS. On Monday, April 15, CEO/President, R...

THE RIDE Introduced The Japanese Edition

THE RIDE Introduces THE JAPANESE EDITION APRIL 3rd Nippon TV and Yomiuri TV correspondent, CHELSEA GAETA, will host THE RIDE’S JAPANESE EDITION that will begin performances on Wednesday, April 3rd. The weekly JAPANESE RIDE will fea...

This is RIDE PRIDE!

GET ON THE BUS, GUS. TAKE THE RIDE, CLYDE. LET YOURSELF GO! THESE ARE THE PEOPLE WHO CREATED THE RIDE Executive Producer: Richard Humphrey Production Oversight: Richard Humphrey Creative Consultants: Leslie Meis...

The Best Way To See NYC

THE BEST WAY TO SEE NYC “EXPERIENCE THE RIDE. More than a show and more than a tour, THE RIDE takes audience members on a nonstop entertainment experience through midtown Manhattan. Acting as the city’s only moving theater, with st...

Beauty And The Bus - Couture Fashion Week & THE RIDE

COUTURE FASHION WEEK & THE RIDE WEDNESDAY, FEBRUARY 13, 2013 THE EVENT: The launch of the "COUTURE & LUXURY FASHION TOUR" THE DATE: Wednesday, February 13 THE FIRST: �...

Ashlee Montague & Richard Hankes Celebrate 3,000th RIDE Performance!

CEO/President RICHARD HUMPHREY PROUDLY CONGRATULATES Award-Winning Classical Ballet Dancers & Circus Artists ASHLEE MONTAGUE & RICHARD HANKES On Their 3,000th Performance For THE RIDE- January 6, 2013 THE CHOREOGRAPHED...

On THE RIDE With Broadway Girl

This weekend my friend Jill & I went on THE RIDE – a big tour bus with seats facing sideways, and one giant window like an imax screen looking out on the city. I'd seen the motor coaches driving through Times Square, and ads on Broa...

THE RIDE’s Spring Show - “THE RIDE’s Greatest Hits!”

CEO/President RICHARD HUMPHREY PROUDLY ANNOUNCES THE RIDE’S NEW SPRING SHOW- “THE RIDE’S GREATEST HITS” February 15, 2013 After 3,000 Performances and 75,000 Riders THIS IS THE RIDE’S SHOW OF SHOWS On Friday, February ...

THE RIDE Holiday Edition Adds Thirty More Shows!

THE RIDE Holiday Edition ADDS THIRTY MORE SHOWS ADDED CAST ADDED SHOWS ADDED LOCATIONS NEW CONTENT NEW VIDEO EXTRAVAGANZA NEW SOUNDTRACK NEW SCHEDULE NEW DESIGN APPROACHING 2,500 PERFORMANCES 75,000 RIDERS SP...

THE RIDE Holiday Edition 2012

THE RIDE Holiday Edition - Now Through December 30 ADDED CAST ADDED SHOWS ADDED LOCATIONS NEW CONTENT NEW VIDEO EXTRAVAGANZA NEW SOUNDTRACK NEW SCHEDULE NEW DESIGN THE RIDE‘s triumphant second anniversary celebration is fea...

Take a RIDE on Black Friday

To all of our RIDErs and blog-readers who celebrate Thanksgiving, we hope you’ll have a delicious meal with loved ones, and that you’ll realize how thankful you are for the past year. We want to help you make this time of year even be...

Breast Cancer Awareness Month and THE RIDE

Every October is National Breast Cancer Awareness Month. Major breast cancer charities and organizations assemble each fall to raise awareness in this international health campaign. In addition to raising awareness, the goal is to raise...

RIDE Performer Jessica Bracy in Dracula

Come October, Jessica Bracy, a longtime tapper, ballet dancer, and member of THE RIDE’s performance team, will start her new gig! Jessica has just been cast as the First Bride of Dracula in the upcoming draMAStic Dance Works production...

Stage And Cinema on THE RIDE!

“One of the most fascinating aspects of The Fazzino Ride is how everyone becomes a performer in the experience, both inside and outside the bus. Written and directed by Richard Humphrey, The Fazzino Ride is a piece of careful choreogr...

TripAdvisor Honors THE RIDE

Whether you’re a tourist or a travel writer, it’s a smart idea to do some browsing on TripAdvisor for some tips for your trip. They’re a trusted source for visitors from nearby and far off, with families or going solo. Plus, ever ...

“Lemme Eat That Off Yo Abs”

The RIDE isn’t just a tour of Midtown—we have a troupe of performers who make every trip unique. Douglas Widick is our resident freestyle rap artist and New Years Eve emcee, and we’re thrilled to announce his first music video! “Le...

Newest NYC Tourist Attraction, THE Fazzino RIDE Opens in New York

The Grand Unveiling of THE Fazzino RIDE The RIDE had the blessings of perfect New York spring weather for the grand unveiling of THE Fazzino RIDE. The evening started at the Barrington Gallery of London on 5th Avenue between 45th and 46t...

THE Fazzino RIDE

THE OLYMPIAN EXPANSION OF THE RIDE - NEW YORK’S MULTI-MILLION DOLLAR SPECTACULAR TRAVELING THEATRES CREATED FOR GROUP EXHILIRATION - THE THIRD SEASON STARS THE Fazzino RIDE, Designed by Internationally Renowned 3-D Pop Artist C...

Come Down to Luna Park at Coney Island and Audition for THE RIDE

Join us April 13th from 2:00pm-4:00pm inside Luna Park at Coney Island, 1000 Surf Avenue, Brooklyn, NY for an audition in the Coney Island tradition, THE RIDE, is looking for new talented performers to join the “cast” of the upcoming F...

The NEW Ride Box Office- Now located at Madame Tussauds on 42nd Street!

The Ride is proud to announce our new box office, located at Madame Tussauds, 42nd Street! Stop by to pick up tickets, check out video, or check out Madame Tussauds!...

THE RIDE 2011 Schedule Long-Lead Release FINAL

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THE RIDE 2011 Schedule-Summer Release FINAL

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Winter Press Release

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Holiday press release

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THE RIDE Launch Announcement

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